I hope everyone enjoyed moving in yesterday as much as I did.  It was great to see everyone socializing and finding their way around. Monday should hold some promise too I would imagine…

I had been talking about buying some instruments for one of our conference rooms for a long time. Today I finally went and did it. Acoustic bass, acoustic 6-string, a fake Jaguar, and Fender Champ. I was surprised to find that Squire has made significant improvements to their guitars. No longer do you risk slicing your hand open on the unfinished frets. This thing actually has good intonation up and down the neck and the electronics are better so it sounds pretty cool too. It’s no American-made Jag, but it looks cool and sounds and plays good enough.

My hope is that this collection of gear will bring people together and also be a release for those who play. The next addition will be a Cajon so the rythm section will be complete.

It’s a funny name, Truth & Robots. But that’s what the Interweb is. Somehow, these robots magically disseminate the truth. And when a bunch of people all share a belief, well…then we see that wave of truth come rolling through.

One thing I can never seem to get ahead of are these trendy things that happen online. When I send someone something that I think is cool, the response I get is, “Oh yeah, I saw that like six months ago.”  So, for those of you are are just like me and don’t spend every waking, freaking second of your life surfing and tweeting, here are a few basics you should be aware of:
www.stumbleupon.com – the easiest way to find something that one of your co-workers has probably already seen. Don’t install the toolbar because you’ll give yourself away. By now you should have already installed and removed it.

If you simply need to catch up on viral videos, here’s a link to the top 100. http://tinyurl.com/cvcb6y (BTW – make your URL’s tiny at www.tinyurl.com)

Finally, here’s one that isn’t on the top 100 but I talked to this guy. He’s nice, humble and… well… Take a look… http://tinyurl.com/d22vrs

Well, that’s it for today’s lesson on the Interweb. Hope this helps you feel a little more caught up. And for those of you reading this who think I am an Interweb hating, luddite laggard… You’d be right about the laggard part. That said, I have been Rickroll’d and I would never crosspost.

Welcome to the Modern Climate blog, Truth & Robots. Here you will find the musings of the Modern Climate team. I am sure some folks will provide tremendously insightful information while others, like me, will simply share some thoughts and ideas. Either way, I hope you will get to know the people here just a little better.

As for the new name, Modern Climate… We decided to change the name from Wolfmotell for a number of reasons. Perhaps the most obvious one is that everyone thinks about wolves and motels. The old name has served us well over the past 11 years. It proved memorable once you knew the story behind it and it looked really cool in print. If you spelled it correctly, that is.

A new name was necessary because of how we have changed the agency. We have restructured and changed the operating model internally to support a single promise to our clients: using the deepest emotional motivation in a category to unlock preference and drive revenue. The name Modern Climate embodies the chops required to get to what matters most in the message and deliver it across any medium.

If you are a client or prospective client reading this, you probably know that your customers or the consumers in your category have more power now than they’ve ever had before to shape the position and perceptions of your product or service. Like in Jujutsu, we can show you how to use the momentum already present in the emotional motivations of customers to create preference for your brands. Lots of people talk about the emotional side of marketing and advertising, we’ll show you how to actually use the reality of it and make it work for you.